Privacy Policy

We are committed to being fully transparent about how we collect and process your personal information.

We want you to have the information needed to make informed decisions about how your Personal Data is used and processed. Our website is designed with this in mind, and we use a range of methods to keep you informed about how your Personal Data is handled.
Where we consider that specific details are relevant to you, we will provide them at the appropriate time.
We are happy to answer any questions you may have and to clarify any limitations imposed by law. You can contact us by email at the address below: info@zealmeritadvisors.com

Your personal data will only be used for the purposes set out in this Policy.

We process your personal data for a range of purposes: to provide the website and connect you with third-party trading platforms (the 'Services'); to improve the site and protect our rights and interests; to support the maintenance and delivery of the Services; to meet regulatory and legal obligations; and to carry out administrative and business activities that facilitate your use of the Services.
We also process your personal data to better understand your preferences and needs.

To exercise your rights in relation to your Personal Data, the following tools are available to you:

To exercise your rights, please contact us at any time. You may request access to your personal data, ask us to modify or delete it, restrict its use for specific or general purposes, or transfer it to you or a third party. We will accommodate your request accordingly.

Protect Your Personal Data:

While we cannot guarantee the absolute security of your personal data, we are committed to employing a range of methods and techniques to protect it.
Our Privacy and Security Policy is complete.

1. The Scope?

This Policy describes the personal data the Company collects about natural persons, and how it processes, shares, and secures that data.
The Policy covers information relating to an identified or identifiable natural person. A person is identifiable if they can be identified directly, or through a combination of information the Company holds or can reasonably access.
"Processing" refers to any operation involving the use or collection of personal data, including its organisation, structuring, and storage.
Our services are intended for users aged 18 and over. We do not knowingly collect personal data from, or permit access to, anyone under 18. If we become aware that personal data belonging to a person under 18 has been collected, we will delete it promptly.

2. What Personal Data Do We Hold About You?

When you access our services, channels, or website, we collect personal data. Depending on the circumstances, we may ask you to provide this directly, gather it by monitoring how our services and channels are used, or receive it from our third-party partners.

You are not required to provide personal information to the company. However, choosing not to do so may affect our ability to deliver our Services or grant you access to the website.

You are not obliged to provide us with any personal data. However, choosing not to do so may prevent us from delivering our Services or granting you access to the website.

4. What Personal Data Do We Collect? When you visit our website, we collect the following personal data:

This includes information about your online activity log, technical traffic data (such as your IP address, date and time of access), the language you used, software crash reports, browser type, and device details. This information is non-personal and cannot be used to identify you.
Personal Data We receive from you: any personal data you provide to Us when you connect with a third-party online trading platform through Us.
Personal information you provide to third-party platforms to facilitate trade: this includes your full name, address, phone number, and email address.

5. Legal Basis and Reasons for Processing Personal Data

6. Transfer of Personal Data to Third Parties We may share your personal data with third parties in the following circumstances: Service Providers: We engage trusted third-party service providers to support our operations, including payment processing, IT infrastructure, customer support, and analytics. These providers are authorised to process your personal data only as necessary to perform their functions and are bound by appropriate confidentiality and data protection obligations. Business Transfers: In the event of a merger, acquisition, reorganisation, or sale of assets, your personal data may be transferred to the relevant third party. We will notify you of any such change where required. Legal and Regulatory Obligations: We may disclose your personal data to regulatory authorities, law enforcement agencies, or other third parties where required by applicable law or where necessary to protect our legal rights. With Your Consent: Where we rely on your consent as the basis for sharing your personal data, we will do so only to the extent you have expressly agreed. We do not sell your personal data to third parties. Where personal data is transferred to third parties outside the United Kingdom, we ensure appropriate safeguards are in place to protect it in accordance with applicable data protection law.

We may share your Personal Data with third-party service providers that support our operations, including hosting and storage providers and user experience analytics services.
At your request, we may also share specific Personal Data with third-party trading platforms. In such cases, your Personal Data will be provided to those platforms as directed, and its use will be governed by their respective privacy policies. Your Personal Data may be shared with more than one trading platform.
We may share Personal Data with affiliated entities or business partners where this supports the development and improvement of our products and services.
Where necessary to protect the rights or assets of third parties, we may disclose Personal Data to regulatory, local, or other competent authorities.
We may also share your Personal Data with prospective investors, acquirers, or lenders in connection with any proposed or completed transaction involving the Company or any other entity within our group — including the transfer or sale of assets, or any merger, restructuring, consolidation, or insolvency process.

7. Cookies and Third-Party Services We use cookies and third-party services on our website. Some of these are essential for the site to function; others help us analyse usage, personalise content, or deliver relevant advertising. Third-party providers may set their own cookies and collect data in accordance with their own privacy policies. We do not control how third parties use the data they collect through their services. You can manage your cookie preferences at any time through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of some parts of the website. By continuing to use our website, you consent to the use of cookies as described in this section and in our Cookie Policy.

We may engage third-party service providers, such as advertising networks and analytics companies, to support our website. These providers may also use cookies or similar technologies. Cookies are small text files placed on your device when you visit the website. They are used to collect information about your browsing habits and preferences in order to improve your experience, remember your settings, and tailor the products and services presented to you. Cookies are also used for statistical and analytics purposes.
Some cookies we use are session cookies. These are temporary files downloaded to your device that expire when you close your browser. Others are persistent cookies, which remain on your device after your browser is closed. Persistent cookies allow the website to recognise you as a returning user and make it easier for you to access the website on subsequent visits.

Types of Cookies:

We may use them according to their purpose.

ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of Your Personal Data

We will retain your personal data for as long as necessary to fulfil the purposes described in this Policy, or for longer periods where permitted by applicable law, regulation, or order.
Your information will be shared with third-party trading platforms for a period of 12 months. With your consent, this sharing will continue for a further 12 months.
We regularly review the personal data we hold to ensure it is not retained beyond what is necessary.

9. Transfers of Personal Data to a Third Country or International Organisation

10. Security of Personal Data We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Access to your personal data is restricted to employees, agents, contractors, and third parties who have a legitimate business need to process it. They are bound by confidentiality obligations and will only process your personal data on our instructions. We have procedures in place to respond to any suspected personal data breach. Where required by law, we will notify you and any applicable regulatory authority of a breach. While we take reasonable steps to safeguard your personal data, no transmission of data over the internet is entirely secure. Any transmission is at your own risk. Once we receive your personal data, we apply strict procedures and security measures to prevent unauthorised access.

We have implemented appropriate organisational and technical measures to protect Personal Data, including against accidental or unlawful destruction, loss, or alteration. We cannot guarantee that the security of your Personal Data will be maintained without error, nor can we accept liability for any indirect, incidental, or consequential damages arising from the use or disclosure of Personal Data. This includes, but is not limited to, disclosures resulting from transmission errors, unauthorised third-party access, or other causes beyond our control.
Where required by legal or other obligations beyond our control, we may be required to disclose Personal Data to third parties, such as public authorities. We have no control over how such third parties handle your Personal Data in those circumstances.
Personal Data cannot be transmitted over the internet with complete security. We cannot guarantee the security of Personal Data you transmit to us online.

11. Hyperlinks to Third-Party Websites

Our website contains links to third-party websites and applications. These are not under the Company's supervision, and we are not responsible for how they collect or process personal data. This Policy does not apply to any actions taken through such sites or applications.
Before accessing or using any third-party website or application, we recommend reading its privacy policy carefully. We also advise caution when sharing personal data with third parties.

12. Modifications to this Policy We reserve the right to update this Policy at any time. Any changes will take effect from the date they are published, unless we specify otherwise. We encourage you to review this Policy periodically to stay informed of any updates. Your continued use of our services following the publication of changes constitutes your acceptance of the revised Policy.

Before visiting any third-party website or app, we recommend reading their privacy policy carefully. You should also consider what personal data you share with them.

13. Your rights with respect to your personal information

You have the right to request that we verify the accuracy of the Personal Data we hold about you, correct any inaccuracies, and delete any Personal Data we no longer require. You may also request that we restrict the scope or type of processing applied to your Personal Data.
If you are a resident of the EEA, please refer to this page:
These rights apply to the Personal Data you have provided to us. To exercise any of these rights, please contact us by email at the address below.
Access rights
The Company can verify that your Personal Data is being processed and, if so, provide you with access to it.
We will supply an electronic copy of the Personal Data currently being processed. A reasonable fee may be charged for additional copies. Data will be provided electronically upon request.
The right of access must not conflict with the rights and freedoms of others. Where a request would be detrimental to another person's rights or freedoms, the Company may refuse or limit its response accordingly.
Right to rectification
The Company will correct any inaccurate Personal Data held about you. You may also request that any incomplete Personal Data be completed, taking into account the purposes for which it is processed.
Right to erasure
You may request erasure of your Personal Data where: (a) the Personal Data is no longer necessary for the purpose for which it was collected or processed; (b) you withdraw consent and there is no other legal basis for processing; (c) you object to processing based on legitimate interests pursued by us or a third party and those interests do not override your rights; (e) the Personal Data has been unlawfully processed; or (f) erasure is required to comply with a legal obligation.
This right does not apply where processing is necessary: (a) to comply with a legal obligation under European Union or Member State law; or (b) to establish, exercise, or defend legal claims.
Processing restrictions
If you have concerns about the accuracy of your Personal Data, you may ask the Company to restrict its processing.
Where processing is restricted, Personal Data may only be held with your consent, or for the establishment, exercise, or defence of legal claims, for the protection of another individual's rights, or where there is a substantial public interest under European Union or Member State law.
Right to data portability
Where processing is carried out by automated means and is based on your consent or a contract to which you are party, you have the right to receive the Personal Data you have provided to the Company in a structured, commonly used format.
You may also request that your Personal Data be transferred directly to another controller, where technically feasible. Exercising your right to data portability does not affect your right to erasure, nor does it infringe the rights or freedoms of others.
Right to object
You have the right to object at any time to the processing of Personal Data concerning you where that processing is based on legitimate interests pursued by the Company or a third party, including profiling based on those interests. Where we cannot demonstrate compelling legitimate grounds that override your rights, interests, or freedoms, or that are necessary for the establishment, exercise, or defence of legal claims, we will cease such processing.
With regard to direct marketing, you have the right to object at any time to the processing of your Personal Data for that purpose.
Right to withdraw consent
You may withdraw your consent to the processing of your Personal Data at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to that withdrawal.
You have the right to lodge a complaint with a supervisory authority established by a Member State to oversee the protection of individuals' rights in relation to the processing of Personal Data within the European Union.
European Union and Member State law may limit your rights in relation to your Personal Data as set out in this section 13.
We will respond to requests made under your rights in section 13 within one month of receipt. Where necessary, given the complexity or volume of requests, this period may be extended by up to two months. We will notify you of any extension and the reasons for it within one month of receiving your request.
Subject to the provisions of section 13, information provided in response to your rights will be supplied free of charge. Where requests are manifestly unfounded or excessive, in particular where they are repetitive, we may charge a reasonable fee to cover administrative costs or decline to act.
Where we have reasonable doubts about the identity of the person submitting a request, the Company may ask for additional information to confirm identity.